The Profile Group, Inc. - A Technical Placement Firm

The Profile Group, Inc. has been providing quality professional staffing services in the greater Boston area since 1987.

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About Us

PR Manager (Boston, MA)                                                                                                   Code: 13-109

 

As part of the company’s expansion, my client has reconfigured its Marketing & Communications function to enable it to support Client’s repositioning, manage reputation and embed specialist marketing and communications capabilities within the business. The Marketing & Communications team of around 30 individuals supports Client to:

  •           Raise awareness of the company, its products, services and people
  •           Create differentiation in our markets as we reposition Company as a thought leader and a market  leader
  •           Broaden our sphere of influence and stakeholder reach
  •           Support business pipeline development
  •           Protect our reputation through proactive issues preparation and management
  •           Facilitate new contacts for the business
  •           Deliver marketing and communications in a coordinated and accountable way

 

Role Duties and Responsibilities

 

The duties outlined are not exhaustive and may change from time to time as reflective of a growing company.

•           Develop with the Global Director of PR and Media a PR strategy for Company

•           Develop and implement an annual PR plan to drive media coverage  

•           Identify and build relationships with key journalists and external opinion-formers in priority  markets, sectors and geographies to enable company thought leadership to be communicated (including on areas of public sensitivity and potential controversy)

•           Act as primary contact and spokesperson for media in US

•           Provide a briefing and coaching role to management and leadership in Company to equip them to  effectively represent the business in the media, particularly to trade and sector press, but also to a number of key nationals

•           Advise on key stakeholders in think-tanks, government etc.

•           Proactively drive and generate positive news coverage for by identifying opportunities,  developing key messages and actively briefing the media

•           Communicate messages with authority

•           Support majority of interview opportunities

•           Leverage central communications materials and tailor them for the Americas audience

•           Put in appropriate plans and processes to ensure running of an effective media function

•           Work with Global Director of PR and Media to define a shortlist and recruit PR agency support in North America

•           Liaise with Americas PR agency and manage on a day-to-day basis

•           In accordance with a leading technology company operating at the forefront of developments, ensure all forms of media are used creatively and appropriately

 

Skills and Experience

 

•           Around five years’ experience in media relations, with at least a few years’ experience of working in-house in a corporate environment

•           PR agency experience a distinct advantage

•           US media relations experience essential, with technology media experience an advantage

•           Familiarity with working (agency or in-house) with organizations, such as consultancies or professional services firms, who are largely selling intangible services or services revolving around intellectual capital is advantageous

•           Ability to act both independently and work with a team

•           An acute sense of what constitutes news worthiness and how to create impact in all forms of media.

•           A thorough understanding of all forms of media

•           Experience of handling complex issues and crisis

•           A commercially orientated approach such that there is a real focus on media relations activity contributing to business success

•           An ability to grasp complex issues, see the bigger picture in terms of reputation, brand and positioning, and distil these into key messages and themes.

•           Strong writing skills, including an ability to convey technical and detailed information effectively to a variety of audiences  

•           A pro-active approach to engaging with the business and harnessing line support and involvement in delivering parts of the communications and marketing plans

•           An ability to operate effectively and gain credibility in an intellectually demanding environment

•           An ability to remain calm even when handling a large number of competing demands on time and energy

•           A collaborative approach to working with colleagues in communications and marketing.

•           An ability and willingness to be available and accessible including outside of normal working hours.


To find out more contact us at:

Jon Freehling  President 
The Profile Group, Inc. (Technical Placement Firm) 
607 North Ave. Suite #14 
Wakefield, MA 01880

Work#    781-224-7501 
Fax#    781-246-3610 
Email: Jon@Profilegroup.net



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